Drive More Traffic To Your Business Through Clarity and Simplicity
Start by getting clear on your business goals. Select your top 3 business goals to focus on. Examples include: grow revenue by X% by the end of the year; secure 5 new speaking engagements, etc.
Then, get clear on what you want to achieve via social media to further your business goals. Examples of social media goals include: brand awareness; build trust & rapport; increase fans & followers to convert to leads; convert leads to raving clients.
Engage in active social listening as a regular part of your social media marketing strategy to learn specific challenges your ideal clients are going through, discover conversations you should be a part of and uncover opportunities for you to engage with current an prospective customers.
And finally, select your top two social media platforms that you are going to be extremely active in…