Drive More Traffic To Your Business Through Clarity and Simplicity
Start by getting clear on your business goals. Select your top 3 business goals to focus on. Examples include: grow revenue by X% by the end of the year; branch out into 3 new locations or segments; secure 5 new speaking engagements, etc.
Then, get clear on what you want to achieve via social media to further your business goals. Examples of social media goals include: brand awareness; build trust & rapport; increase fans & followers to convert to leads; convert leads to sales.
Engage in active social listening as a regular part of your social media marketing strategy to learn specific challenges your ideal clients are going through, discover conversations you should be a part of & uncover opportunities for you to engage with current and prospective customers.
And finally, select your top two social media platforms that you are going to be extremely active in…