Effective Social Media Selling

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Making Organic Reach Work

It costs a fortune to build a big audience using Facebook ads.  Through constant posting, following, and friending the right people, use organic reach to create excitement, build rapport, demonstrate the transformation you provide, and then makes sales which allows you to scale your business even with or without Facebook ads…

Converting Fans to Customers

Even with very little engagement it’s possible to make thousands of dollars in sales. Imagine getting so well known for your expertise that your ideal clients send you requests to connect.  They regularly engage with your content.  When you send them direct messages, they are highly responsive.   Next thing you know they gladly purchase from you!!!!

News Feed To Direct Messaging

There is a process for transitioning your ideal clients from conversations in News Feed to conversations via direct messaging.  The key is getting them to respond to your comments followed by sending direct messages that get responses.  Once you have their attention via direct messaging, the key is to ask questions that inspire conversations.

Coaching Services For Business Owners and Entrepreneurs

Need Guidance on Transitioning Organic Conversations to To Prospects Who Purchase?

2 Stage Process: Brand & Social Media Assessment + Strategy Call

Pre-Call Assessment:

  • Business assessment to establish product core value and branding to incorporate into your social medi
  • Evaluation of up to 3 social media platforms with recommendations for content, social media platform branding & best practices to incorporate

Social Media Conversations to Clients Call:

  • Establish & clarify your 2022 Business and Social Media Vision & Goals
  • Lay out your best mix of video & written content to build engagement
  • Engagement Plan for Building Relationships That Converts to Revenue.  This includes 3-5 Daily Social Media Engagement Activities
  • Fortune 500 Inspired Strategy for Identifying Your Best 50 to 100 Prospects
  • Direct Messaging Sequence That Gets High Response Rates


I live in Dallas, Texas with my 9-year-old daughter Bracha, Hebrew for blessing.  One fun fact: I am a British born American Bengali woman who pours her heart and soul into everything that means a lot to me, including my business which is my baby #2.

I’m the Founder of Sapir Management Group, LLC, a digital marketing consulting agency with a focus on sales via authentic social media relationships.  Grand total I have 15+ years of experience in sales and marketing. I’ve generated 6 and 7 figure revenue for Fortune 500, 501 (c)(3) and Small & Mid-Sized Businesses

If you implement her strategies, depending on your business and level of effort, you will see shifts in your business as it relates to getting leads, acquiring clients, and generating revenue. I highly recommend her without reservation. Her advice, counsel, and ability to hold me accountable have been invaluable business tool.

Janeane Davis

CEO, James Davis & Associates

Irene Rivkah Krasnoff knows LinkedIn inside out. She helped me design a powerful LinkedIn profile that’s attracting my ideal clients. Irene is my “go to” resource for anything LinkedIn related

Jessica Green

Founding Partner, Green Tax & Business Advisor